COMPANY OPINION: Yes, your agency can support sustainable practices.

Driven Media OMRON PR Published in Engineering News

At Driven Media, we recognise the importance of sustainability and are incorporating environmentally friendly practices into all of our operations.

Here are some common approaches and initiatives we take to ensure that we operate sustainably:

Green office practices- Driven Media adopted sustainable practices within our office, such as a recycling program, reducing paper waste through digital documentation and communication, using energy-efficient appliances and lighting, and promoting responsible water usage.

Sustainable procurement- We prioritise sourcing eco-friendly and sustainable materials for our client’s advertising campaigns. We collaborate with suppliers and partners who share similar sustainability values. We prefer that our suppliers use recycled or sustainably sourced paper and environmentally friendly inks, and opt for sustainable production methods.

Supporting environmental causes- We are actively participating in community-based sustainability projects. This demonstrates our commitment to making a positive impact beyond our immediate operations.

Responsible messaging- As an advertising agency, we have the power to influence public perceptions and behaviours through our campaigns. We proactively choose to work with clients whose products or services align with sustainability principles. We love to highlight the environmentally friendly features/ processes of our clients.

A recent article on our client, Omron’s, commitment to sustainability in its manufacturing processes and eco-design.

(page 46 and page 48)

https://lnkd.in/dRtvDi3S

We are integrating sustainable practices into the core operations of Driven Media and that demonstrates a commitment to environmental responsibility and contributes to the broader goal of creating a more sustainable industry.

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About the Author

Heleen

My understanding of the industrial sectors in Sub-Saharan Africa enables me to create targeted marketing and communication blueprints. With a track record of successful client collaborations, I have earned a reputation for delivering impactful strategies and measurable results.

Writing is a passion of mine and I enjoy writing press releases, technical articles and case studies aimed at the African market.

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